Glassman Subaru is honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Glassman Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Glassman Subaru Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Make-A-Wish Michigan
Bringing Comfort and Connection to Karmanos Cancer Institute - Thank you, Glassman Subaru! - Mary G.
Thoughtful moments of care can make a meaningful difference—and this year's Subaru Loves to Care delivery at Karmanos Cancer Institute served as a powerful reminder that patients are surrounded by a community that stands with them throughout their journey. Through the partnership between Glassman Subaru, Blood Cancer United, and Karmanos Cancer Institute, blankets and care items were delivered to provide comfort, encouragement, and moments of warmth for patients receiving treatment. These deliveries represent more than a gift—they reflect a shared commitment to showing patients and families that they are supported every step of the way. A sincere thank you to Linda Filipczak for representing Karmanos Cancer Institute and helping welcome and coordinate this special experience. Their partnership helped ensure patients could receive these meaningful items and feel the care behind every delivery. We are incredibly grateful to Jeff Stewart, Mohamad Amin, and the dedicated crew from Glassman Subaru for bringing energy, generosity, and heart to this year's event. Their commitment to serving local patients and investing in the community exemplifies the spirit of the Subaru Loves to Care initiative. From Blood Cancer United, thank you to Lauren Fryzel, Sarah Arminiak, and Lauren Burger for helping represent our mission and support the planning and coordination that made this delivery possible. Their collaboration helped create an experience centered on compassion, connection, and patient support. Together, these partners turned a simple blanket delivery into something much more—a meaningful reminder that care extends beyond treatment and that moments of kindness can brighten even the most difficult days. We are thankful to everyone involved for helping bring comfort, hope, and a sense of community to patients at Karmanos Cancer Institute.
Creating Unforgettable Memories For Families - Thanks Glassman Subaru! - Cindy C.
Thank you to the incredible Presenting Sponsor of Cowboys Kicking Cancer for your unwavering support of our children and families. Because of your generosity and heart, our families were given the opportunity to step away from hospitals, treatments, and stress to simply be kids again — enjoying horse rides, hayrides, balloon art, face painting, arts and crafts, and so many unforgettable moments together. Experiences like these bring joy, healing, and connection during some of life's hardest challenges. We are deeply grateful for the love and care you pour into our mission and for creating memories our families will cherish forever. Thank you for making such a meaningful difference in the lives of the children we serve!
Driving Impact: 10+ Years of Shared Commitment with MATIO | Kids Kicking Cancer - Melissa A.
For more than 10 years, George Glassman and the team at Glassman Subaru have shown what true community partnership looks like—consistently showing up for our kids and families through their Share the Love campaign and through our community events. This year's check presentation of $37,277 is more than a donation—it's a reflection of years of trust, compassion, and shared purpose. These funds directly support MATIO | Kids Kicking Cancer, helping children facing serious illness access tools for healing, resilience, and calm in the most difficult moments of their lives. Through this ongoing partnership, children with serious illness and their families are learning how to breathe through fear, manage pain with presence, and recognize their own strength. We are deeply grateful to George Glassman and the entire Glassman Subaru team for more than a decade of commitment to our mission and for continuing to invest in the wellbeing of the children we serve. Together, we are not only sharing the love—we are strengthening it, year after year.
A Heartfelt Thank You to Subaru - Christine D.
A Heartfelt Thank You to Subaru - At Wag Animal Rescue, every wagging tail and purring whisker are made possible by the generosity of friends like you. Today we are thrilled to shine a spotlight on one extraordinary partner Subaru whose recent grant has lit up our rescue with new hope. Why Subaru's Gift Matters - Subaru recognized the heart of our mission and graciously awarded Wag Animal Rescue a grant. Those funds are already at work covering essential veterinary care, nutrition, and daily supplies that keep our animals healthy and ready for their forever homes. Average Veterinary Fees $150 to $250 per cat, $500 to $1,000 per dog for exams vaccines, tests, and procedures such as spaying and neutering. Our monthly medical expenses routinely run between $10,000 to $15,000, so Subaru's contribution stretches far covering the full care of six dogs and thirty four cats that have already been vetted and placed into loving families. A Little History, A Lot of Heart Founded in 1988 by five compassionate women, Wag Animal Rescue began as a nonprofit determined to end reckless animal sales, rescue abandoned pets, and give every creature a chance at a safe, happy life. Today, our team of dedicated volunteers continue that legacy through:Rescues from shelters and owner surrenders giving animals a second chance. Trap Neuter Release (TNR) programs for feral cats humane population control and the possibility of adoption for friendly strays. Every Saturday, our team gathers for a bustling adoption event. With one shared goal matching each animal with its perfect forever family we turn hope into reality, one paw at a time.Thank You, Subaru. Subaru's generosity has already made a tangible difference: 34 cats and 6 dogs have received full medical clearance. Those animals are now thriving in permanent homes, thanks to the care your grant funded. Our volunteers can focus on what they love rescuing, rehabilitating, and reuniting pets with families without worrying about immediate costs. From all of us at Wag Animal Rescue our staff, our volunteers, and most importantly, the animals whose lives you have touched we extend a massive thank you. Subaru, your belief in our work fuels our mission and reminds us that together, teamwork truly makes the dream work. With gratitude and wagging tails, Wag Animal Rescue If you would like to learn more about how Subaru's support is changing lives or discover other ways to help please drop by one of our Saturday adoption events at Livonia PetSmart. Every extra hand brings us closer to a world where every animal finds a loving home.
Stevenson Shines Bright because Glassman Subaru Cares! - Melanie L.
As we reflect on the past year, I want to express our profound gratitude for your unwavering support and partnership with Stevenson Elementary. Your commitment to providing essential supplies continues to make a meaningful impact on our students and teachers. The resources you've contributed not only enhance our learning envirsonment but also inspire our young scholars to explore their full potential. It's truly heartwarming to see local businesses like yours actively engaging in eduactional support and fostering a strong sense of community. Thank you once again for your kindness and generosity. We are excited about the journey ahead and look forward to continuing our partnership to make a positive difference together. Warm Regards, Mrs. Melanie Land Stevenson's Community Coordinator
Glassman Subaru Teams Up to Support Local Community - Shellee B.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Southfield, this is a harsh reality. Helping others strengthens communities, which is why Glassman Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Glassman Subaru have helped nearly 900,000 children and adults in urgent need. On 02/15/2025, Glassman Subaru donated 120 shoes/socks to The Salvation Army Wayne-Westland. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Warmth Delivered with Love: Subaru Blanket Drop-Off at Karmanos - Mallory S.
This week, we had the privilege of delivering cozy Subaru blankets to cancer patients at Karmanos Cancer Institute in Detroit—a small gesture that brings big comfort. A heartfelt thank you to Glassman Automotive Group for their continued support of the Subaru Loves to Care initiative and their unwavering dedication to our community. Your partnership helps bring warmth, hope, and connection to those who need it most. Together, we're wrapping patients in more than just blankets—we're wrapping them in care.
Thank You, Subaru, for Sharing the Love With Our Heroes Once Again! - Melissa A.
We are incredibly grateful to George Glassman, Glassman Subaru and the Share the Love Event for their continued and heartfelt support of our mission. This year, thanks to Glassman Subaru’s generosity and the compassion of their customers, we received an amazing $43,855! Glassman Subaru has been a longstanding partner in helping us bring comfort, strength, and resiliency to children with serious illness and their families. Their belief in our work and in the children and families we serve—means the world to us. From everyone at MATIO formerly Heroes Circle | Kids Kicking Cancer, thank you for sharing the love year after year. Your impact is real, lasting, and deeply appreciated.
Glassman Subaru Brings Joy to Families Facing Tough Battles - Melissa A.
We are incredibly grateful to George Glassman and Glassman Subaru for your continued support our Cowboys Kicking Cancer event— a joyful day on the farm that brought healing, happiness, and hope to the children and families we serve. Thanks to your generosity, our kids can experience the magic of horseback riding, hayrides, live music, and the simple joy of being together in a safe, welcoming space. These moments mean the world to families facing serious medical challenges. Glassman Subaru’s commitment to community and care made this unforgettable day possible. From all of us — thank you for riding alongside us.
Sharing the Love, Empowering Children: THANK YOU, Glassman Subaru! - Melissa A.
Thank You, Glassman Subaru, for Sharing the Love Once Again! We are incredibly grateful to George Glassman, the entire Glassman Subaru Team and the Share the Love Event for their continued and heartfelt support of our mission. This year, thanks to Subaru’s generosity and the compassion of their customers, we received an amazing $43,855! Subaru has been a longstanding partner in helping us empower children with serious illness and their families. Their belief in our work—and in the children and families we serve—means the world to us. From everyone at MATIO formerly Kids Kicking Cancer, thank you for sharing the love year after year. Your impact is real, lasting, and deeply appreciated.
Did Glassman Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
